Friday, January 28, 2011

Are You Thinking Too Small and Dooming Your Small Business To Failure?

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can think too small -- and doom your business to failure.

Niche Too Small

Is your niche too small? Finding a small market to target with your business is key to success, but sometimes people narrow their niche too much. While doggy dental products could be a wonderful niche (as almost any dog owner can attest) you could even narrow your focus down to a certain type of dog (such as lap dogs) but going for one specific breed would be taking it too far.

Target Market Too Small

Is your target market too small? If you are looking only at one community or small geographic region then you may well doom your product to failure. It is far too easy to saturate a small market and it is far too easy for any marketing mistakes to end your campaign before it gets off the ground. In today's economy with the availability of global marketing you need to think big when you are planning your target market.

Budget Too Small

Is your budget too small? You don't need a million dollar advertising budget but you should have some seed money to get your business and its marketing campaign off the ground. It is possible to build a business from nothing but it is also a lot more difficult and you might find yourself making some mistakes that cost you a lot more down the road than putting a little money up front.

Schedule Too Small

Is your schedule too small? Do you have enough time to devote to your business? Starting, running, and growing a business takes time. Some people get swept up in the planning and dreaming stages and never really start their business. Other people start before they have completely planned everything out and quickly get mired down by unexpected difficulties. While others do everything right in the planning and startup but once the business is running they get overwhelmed by day-to-day business and never think aobut ways to improve and grow their business.

Mind Too Small

Is your mind too small? You need to open up your mind's eye to continually seek new opportunities to find new customers, to find new potential partners, to find new ideas for products, and to find new opportunities for marketing. Flexibility and adaptability are key to surival in today's business climate and you always need to have new ideas cooking to grow and expand your market and your business. This means raising your head up out of the trenches once in a while. Yes, you might need to dodge the occasional missile lobbed your way but this is the only way to see those opportunities heading your way.

If you do your best to avoid these five not-so-small mistakes then you will be on your way to small business success.

Deanna Mascle is happy to help you with your Small Business and offer her recommended Internet Business Tools as well as advice about Doing Business Online.

Think Big Partners and Angel Capital Group Partner for Nationwide...

Kansas City, MO (Vocus/PRWEB) January 20, 2011

Last Wednesday, Think Big Partners announced its new partnership with nationwide angel capital organization, Angel Capital Group (ACG), and their plans to provide capital-raising opportunities and vital startup resources to entrepreneurs throughout the nation.

Angel Capital Group, originating in Nashville, Tennessee with five current locations nationwide, is an angel network of investors that links together its networks so that entrepreneurial resources, such as startup and seed capital, can be effectively utilized to best aid entrepreneurs. In addition, ACG provides education and support to various communities in order to establish even more angel investor networks.

Think Big Partners is a mentorship-based business incubator and startup accelerator that opened in the Crossroads District of downtown Kansas City in September of 2010. Also known as TBP, this company provides startup resources, a wide variety of entrepreneurial services, a downtown business incubator, and a hands-on staff of seasoned entrepreneurs. These qualities have Rachael Qualls, founder of Angel Capital Group, believing that the partnership is a match made in, well…heaven.

“ACG has learned that once you fund a company, that company needs help,” she said. “They need to be connected with other entrepreneurs; they need resources. That’s why we’re so excited to work with Think Big Partners, because they provide all of the services that we don’t, which makes for a great partnership.”

By combining ACG’s funding platform with Think Big Partners’ national conference for entrepreneurs, investors and startups, this partnership can effectively help entrepreneurs locate capital, assist investors with finding more businesses worth funding, and place more ideas in the right home anywhere in the country. This is the first collaboration of its kind, all in the name of building startups, serving entrepreneurs, and strengthening entrepreneurial communities.

“We’ve listened to small business owners, entrepreneurs, and investors from Kansas City and across the country and almost without exception, they have voiced their concerns about the difficulty in attracting startup capital,” said Tyler Prochnow, co-founder of Think Big Partners. “We are excited to be able to bring another important resource to early stage businesses. This seed capital, combined with the other vital services provided by Think Big Partners, will provide a unique opportunity for entrepreneurs to achieve their dreams.”

Think Big Partners and Angel Capital Group hope for at least fifteen TBP-ACG locations to develop within the year. ACG’s current locations include Nashville, Tennessee; Knoxville, Tennessee; Memphis, Tennessee; Jackson, Mississippi and they are looking to open more locations in Louisiana and Kentucky in addition to Kansas City.

Think Big Partners’ collaboration with Angel Capital Group is not the first of its efforts to expand nationally. In addition to this partnership, TBP has also announced Think Big Baltimore, which follows a similar agenda of the highly-anticipated May 24th event, Think Big Kansas City. Think Big Partners is continuing to expand this conference to more cities throughout the nation through local partnerships in order to establish more entrepreneurial communities and provide more resources, better services, and accessible funding. Think Big Partners is inviting other organizations to partner with them in order to build a strong nationwide, entrepreneurial network.

“We are here to change the world,” said Qualls of the partnership with Think Big Partners. “It’s about bringing together all of these people, all of these communities, and all of these entrepreneurs and connecting them.”

To learn more about the partnership between Think Big Partners and Angel Capital Group or to get involved, please contact Herb Sih at herb(at)thinkbigpartners(dot)com. The creation of a strong entrepreneur network starts with partnerships from every corner, so please call 816-842-5244 for more information about getting involved with Think Big Partners.

For further information about Think Big Baltimore, please contact Tighe Greenhalgh at mtgreenhalgh(at)gmail(dot)com or 866-THNK-BIG.

Think Big Partners is an early-stage business incubator, startup accelerator and mentorship-based collaborative workspace for entrepreneurs, innovators, founders, and visionaries located in downtown Kansas City.


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Filing for Tax Extensions Can Come at a Price

Houston, TX (PRWEB) January 19, 2011

Although small businesses and individual taxpayers have an extra three days to file their federal tax returns this year, preparing paperwork now is essential to avoid filing for an extension in April. While useful in some situations, extensions can lead to a downward spiral of IRS penalties and interest and long-term compliance issues, according to Patrick Cox, CEO of TaxMasters.

According to Cox, “Most taxpayers and small businesses do not realize that you are still vulnerable to IRS penalties and interest if you file an extension. What most people fail to understand—and the IRS doesn’t always do a great job of communicating—is that if you owe a tax liability, an extension does not exempt you from paying what you owe in April. Too many of our clients feel tricked by the IRS, because they thought they followed the rules and instead are being harassed by IRS agents for thousands of dollars in interest and penalties.”

According to Cox, whose company is a leading provider of tax compliance and repayment services, truancy often begins with an extension.

“A large portion of our clients—both individuals and small businesses—are in tax trouble because years ago they didn’t prepare their paperwork in advance, had to file for an extension and never did the necessary work to make the October extension deadline,” Cox said. “If you do not prepare now for April’s filing deadline, you are starting to dig a hole that will be very difficult to get out of come October when you still have to file and pay your taxes but now owe the IRS hundreds or even thousands of dollars in penalties and interest.”

According to Cox, to avoid having to file for an extension, get your personal and business documents organized now. Businesses should be preparing at least two months prior to April’s deadline and speaking with a CPA to ensure their filings are in order. If you are self-employed, hire a licensed tax preparer. The IRS knows that certified tax preparers are likely to ask the right questions and make sure the taxpayer is handling their taxes properly, so they tend to audit returns prepared by professionals less often than self-prepared returns.

About TaxMasters, Inc.
TaxMasters, Inc. (OTCBB: TAXS) is the first publicly traded tax representation firm in the United States. Started by Patrick R. Cox in 2001, TaxMasters offers a full suite of compliance and repayment services to taxpayers across the country facing seemingly insurmountable tax problems and substantial federal tax debt. Tax services from TaxMasters include IRS consultations, tax return preparation, settlement analysis, and assistance with IRS automated collections, Revenue Officer involvement and collection due process.

Employing over 300 people, TaxMasters leverages the expertise of ex-IRS agents, enrolled agents, attorneys, CPAs, and seasoned consultants ready to counsel and assist the US taxpayer with their specific tax problems today.

For more information about TaxMasters, Inc. and its commitment to help taxpayers in the United States solve tax problems, please visit

Follow TaxMasters on Twitter at

Visit TaxMasters’ blog at

Forward-Looking Statements
Any forward-looking statements, as defined in the Securities Exchange Act of 1934, in this release (often identified by such words as "believes," "expects," "beginning," "intended," "planned") regarding future expectations, objectives, and plans for TaxMasters, Inc. are based on opinions and estimates of management at the time the statement was made. Various known and unknown factors may cause actual results to be materially different from the expected outcomes. TaxMasters, Inc. does not, as a matter of policy, update or revise forward-looking statements. Actual results may vary materially.

Media: Trey Ditto—212.896.1248
Investors: Rob Fink—212.896.1206

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Starting Small Businesses Has Never Been Easier

I believe that it's easier to succeed with small businesses than ever before. There are more opportunities for entrepreneurs to start small businesses today than at any previous time.

Here are some good reasons for why I believe this is true.

A) With the increase in population comes an increase in opportunities for small businesses.

Generally, a sparse population requires a small business owner to provide a wide variety of goods or services to survive. With a denser population, the small businesses can still survive by providing a very narrow range of products or services.

For example, in a smaller population a small business which provides gardening services would probably need to offer many things. Services could include general garden maintenance, planning, tree felling, lawn cutting, vermin control, pond planning and maintenance, hard landscaping etc.

With a bigger population a small business could thrive perfectly well by providing just one of these services, as there are more people who will need it.

B) The costs involved in starting and running small businesses has never been so low in proportion to income.

Technology has replaced many of the things which people used to do, and technology does the job a lot more cheaply.

Today it's possible to reach literally millions of potential customers around the world very cheaply.

For example, only a few decades ago the cost of mailing to thousands of households was prohibitively high. Unless you had a very good product or service which sold well, a small business just wouldn't risk it.

Another example, business premises security used to involve security guards walking around checking that all was well. Now a good security system can be bought for less than 1 week's pay for that security guard, and it will work 24 hrs per day for years, for no pay.

C) Because modern life is so complex today, small businesses and individuals are open to new ideas, products and services like never before.

This creates a huge market for training courses, information provision services, educational aids, specialised products and services, novelties, etc.

With this great diversity come great opportunities to combine different products and technologies, thus making whole new areas of business possible.

For example, you can combine a low-light camera with wireless communications and a bird box. This means a nest may be watched remotely on a television or personal computer screen.

Another example would be to combine voice-chip technology with passive infrared technology to make it sound as though you have a huge dog indoors whenever anyone approaches your house.

In our recent history, these opportunities just didn't exist.

D) It may not feel like it, but many people today have a lot more leisure time and a higher disposable income than in any previous age.

This spare income (and with the current attitudes to loans, a little more besides) tends to get spent on sports, games, hobbies, crafts, amusements, entertainments, holidays and weekend breaks etc.

This creates many opportunities for the entrepreneur to start up small businesses to satisfy all this extra demand.

E) To thrive in a modern society you need to have a lot of different skills.

Nowadays people cope with a variety of complex tasks. They buy and use a wide range of consumer equipment, fill out many forms, and communicate with all kinds of people from all walks of life (often from different countries and cultures). They also do difficult transactions like house purchasing, and so on.

All this is a long way from the average people who were around just a few hundred years ago. Many were farm labourers who could barely read or write and never travelled more than a few miles from home.

So now, the pool of potential business people is far greater than ever before. If a person can live well in a modern society, they already have the abilities they need to start up a small business enterprise and succeed.

The good news also is that if you lack a certain skill which your small business needs, then you can probably employ someone with that skill far more easily than ever before.

F) More people have access to money than ever before.

Until the late 1960s, most people were paid weekly and spent money as they earned it.

It was normal among manual workers to run right out of money around the time of their next pay packet, which often contained notes and coins!

Today most people have many bank accounts (with overdrafts) and access to credit cards, which alone have spending limits equal to a half or full year's income.

Savings and share holdings are greater than ever before. A large proportion of the population can raise money on their house and if they don't mind paying a high interest percentage, they can borrow with no security at all.

A great variety of people and institutions are now willing to lend money for good small businesses proposals.

With access to credit, you can buy the product, ship it to the customer and get paid before you have to pay for the goods which you sold. This just wasn't possible until very recently.

G) Advice, courses and books about starting small businesses are within easy reach of everyone.

Researching your chosen business area has never been easier with the Internet so readily available.

Not so long ago, you would have needed to buy many books and read them all to get the specific information you required. Now you can ask a search engine very specific questions and get very specific answers, almost immediately.

This frees up small businesses and enables them to be far more productive and enterprising.

H) If you start a small business today you have an immense amount of technology available to you.

Computers, printers, copiers, audio and video recording and playback equipment, telephony and the internet are all easily available to any entrepreneur wanting to get started in a new small business enterprise.

Not long ago, the average multi-national company lacked the computing, communicating and printing power available to the ordinary person today.

You can probably think of at least 6 different ways to get a simple message to someone on the other side of the world. 5 of those messages would typically arrive less than 1 minute after you sent them.

Just 100 years ago, (and remember mankind has been around for about 3 million years) this same message would have involved horses and steam ships and would have taken months.

This massive improvement in technology (especially in communications and information) has really opened up the field to the individual who wants to go ahead with a new small business venture.

I) Small businesses starting up today have far more choices available to them.

In previous times, it was quite common for there to be only a few companies that they could go to, to buy business supplies. Whatever business you care to name, you would not find many suppliers of the materials needed to conduct that business.

Unless your business is in a very specialist area, you will now find you can source your supplies from a great many firms. This in turn drives your costs down, as you can shop around for the best deals.

For example, there used to be very few ways to get your goods delivered to your customers. Nowadays you could chose from literally hundreds of different carriers.

New companies can chose anywhere in the world to set up their small businesses, or indeed where to place any part of their business.

I know of a successful paintball company, which operates in the UK in summer. But when the business falls off due to the cold winter, they find new customers by simply moving the company to Brazil, and then return the following spring.

They also take advantage of the cheaper labour in Brazil to manufacture the paint balling equipment, and when back in the UK use the greater expertise in the UK to program their systems.

Not so long ago this flexibility of operating a small business would have been totally impractical.


There are far more opportunities to start small businesses than ever before and entrepreneurs who do start new small businesses at home are more likely to succeed.

There are more potential customers, it costs less to start up and you have more choice over the kind of business to go into. Other benefits are a more skilled and educated workforce, and easy access to financial support.

If you do want your own enterprise, you can also use the power of the Internet to carry out good and fast research, and to support your business in many ways. I believe there has never been a better time to start up new small businesses.

Laurence Abbott brings to you an abundance of experience of starting and running small businesses. From hundreds of ideas for small businesses to recommendations for many services, small businesses will profit by visiting 4-Small-Businesses.Co.UK

Thursday, January 27, 2011

Mastermind Your Small Business Success

Mastermind Your Small Business Success

Although it had been a dream of my husband’s for decades, the thought of starting a business on my own was simultaneously exhilarating and terrifying. After some careful thought and discussion, my husband Gerard and I cashed in our NY chips and moved to Maine in 2003 to birth Gerard’s “baby”, his jewelry store, Porte4.

For all of you self-employed, small business owners reading this, you know what I mean about the exhilarating / terrifying contrasting emotions that occur in the course of running your own business don’t you? In fact, the exhilaration can turn to terror in the blink of an eye, feeling like the two emotions are inseparable.

But get here, we did and I found the resources available to small business owners and entrepreneurs overwhelming. If you are thinking about starting a business, want to buy a business or want to grow the business you already have, there’s no shortage of information here: SCORE, SBA, ASBDC [], http://www.Business.Gov, Small Business Assistance Center at These are just a few; the list goes on & on. Two other great sources of information are and the small business section on ( Happy researching!!

Gathering the information wasn’t the problem. What I found the most difficult was converting all the information I found into usable and practical ‘how-to’ data. It was data overload and I needed to talk to someone about the real-world of starting the business, not the academics of it. Things like:

How do you balance the needs of everyone: customers, employees, family, self?

When and how do you make the decision to hire your first employee?

...and then how do you recruit and keep great people?

What is the right mix for marketing your small business? – Multi-media advertising, PR, speaking, event sponsorship, direct and e-mailing; networking; community involvement …Argh!

Growth Strategies – How do you balance the need for growth & innovation yet keep the core of your business steady and strong?

Well? Who can you turn to for help in making critical decisions? Wouldn’t it be nice to talk to someone on a regular basis who 1) you could trust and 2) could give you feedback based on their experience?

Consider joining a small business mastermind forum. Mastermind forums or peer advisory groups provide small business owners and entrepreneurs a confidential environment to share with each other, helping each other by leveraging each other’s experience and knowledge, and so much more.

The benefits of a good group will FAR exceed the investment.

Among them are:

Reduce Costs: Small business owners often don’t have the budget to "re-invent the wheel". By learning what other businesses have successfully done, you can save time and money.

Avoid Mistakes: Solving business problems on your own can result in costly delays and errors. Learning what others have done can help keep you moving forward.

Find New Ideas: Get outside your own paradigm and see through the eyes of other business owners. They may give you a perspective that leads you to a far greater outcome than you could have achieved on your own.

Improve Performance: When you look for best practices outside your own business, a wonderful thing happens. You raise the bar of performance and set new standards of excellence to propel your company forward.

There are a number of executive / CEO forum groups you can consider. Most are franchised and target the executives of larger companies (those with $10 million in sales or more). From personal experience I know the challenges small business owners and solo-preneurs have are every bit as plentiful and just as frustrating and complex as those of larger organizations. However, the smaller the business the more the professional can benefit from participating in a small business mastermind forum.

Larger organizations have their boards of directors and big budgets. Small business owners and entrepreneurs should have their own advisory support. Grow your small business success through a small business mastermind group.

Until next time, BE BOLD, Do Bold Business. Remember, it all starts with a Vision.

Bold Vision Consulting helps small business owners and entrepreneurs perform to their full potential and get the results they need. Bold Vision’s mastermind small business forum, Ocular Forum [], is customized for the entrepreneur and small business owner. Ocular Forum provides small business owners and entrepreneurs a confidential environment, the system and the support to grow their business with the greatest possibility for success.

Lynnelle Bianco, President, has over 25 years experience as a leader in sales, marketing, client service and in the effective planning and execution of strategic plans and projects. Originally from Dallas, Texas, Lynnelle moved to Portland, Maine from New York City in 2003 after a successful career as Vice President in JPMorgan’s Global Investor Services Division. In Portland, Lynnelle also owns Porte4 with her husband Gerard.

How NOT to be a Small Business Failure Statistic

There were about 146,000 business startups a year, and an average of 12,000 business bankruptcies per year from 1994 to 2004 in Canada. A 2004 Statistics Canada study on small business failure rates "Key Small Business Statistics - January 2005: How Long Do Small Businesses Survive?" found that the first few years were critical. While almost three quarters of small business startups survive the first year, less than one third of micro companies (less than five employees) were in business after five years.

These statistics by themselves may be of little value to you directly. We know how many small businesses survive and for how long, but it's far more important to know why some survive and others do not. There are a lot of studies on small business failure. Searching "reasons for small business failure" with quotations on Google will give you almost 700 results (about 38 million without!). "Why small businesses fail" will give you almost a thousand.

The 1997 study by Statistics Canada "Failing Concerns: Business Bankruptcies in Canada found major internal factors of small business failure was management deficiency, financial management problems and poor marketing.

The Small Business Administration study "Financial Difficulties of Small Businesses and Reasons for Their Failure" in 1998 found several causes of small business bankruptcy: outside business conditions (38.5%), financing (28%), inside business conditions (27.1%), taxes (20%), disputes (18.8%), personal calamities and other (32.9%)

There is a wealth of information on this subject, but what are the common factors? There are four basic areas:

External factors

External factors include new competition, your major client moving out of town, poor weather if you're a seasonal business, or economic downturns. They're often largely out of our control, and may be unique to your particular company, but there are often ways to mitigate them. For example, if you have a seasonal business, such as a landscaping company (at least up here in the cold north it's seasonal) you could buy a bobcat to provide income during your off-season with snow removal. The bottom line is, have a contingency plan for external factors that could have a negative impact on your small business success.

Lack of management

Big companies have the luxury of being able to hire several people to get all the jobs done that need to be done, but chances are you're going to have to do it all yourself, at least for awhile. That means you're not only going to have to develop your product or service, you're also going to have to make financial, accounting, legal, marketing, human resources, and purchasing decisions.

You may do some of these tasks very well, but it's unlikely that you do all these tasks well, and even if you do, you might want to contact a lawyer and an accountant at the very least. And, research, research, and research some more, and when you're done researching, find an expert or two bounce ideas off and give you solid advice.

Lack of planning

Small businesses often fail because of lack of planning. Let me make a bold statement: the single-most vital part of your business success is your business plan. Why? Simply put, your business plan specifically and concretely lists your goals for the next few years. It spells out, step by step, how you're going to meet those goals, and gives you something to measure your performance against at the end of your business year.

Finally, a complete business plan helps you get financing and includes a marketing plan, which addresses lack of marketing and insufficient financing, two more often cited reasons for small business failure.

I have one more thing to say about business plans. It does very little good to write a business plan, put it in a drawer and never look at it again. That same 1997 Statistics Canada study we talked about earlier found that successful small business owners refer to and revise their business plans often.

Lack of marketing

Most small businesses seem to think it takes a lot of money to market their product or service effectively. That's simply not true. There are many ways to market inexpensively. You could use direct mail marketing which is as cheap as a stamp, or email marketing, which costs nothing. The point is, you need to get your product or service "out there" somehow. You may have the best product or service out there, something completely unique from anything else, but what good does that do if nobody knows about it?

So there you have it--my thoughts on the main reasons why small businesses fail, and how you can avoid becoming a small business failure statistic by developing a contingency plan, consulting with experts, and developing and using a business and marketing plan.

If you are thinking of starting a small business, I'm most certainly not trying to discourage you. I sincerely believe being in business for yourself may possibly be the most rewarding career there is, but a little knowledge can go a long way towards arming you against small business failure.

Eve Jackson owns and operates Details Small Business Solutions. . Details SBS is dedicated to helping small business do big business with communication and image consulting. We write small business business plans and direct mail sales letters, and we design company identity packages, websites and press kits, including all the copy.

ReachForce and Televerde Create Partnership to Clean, Grow and Enrich...

Phoenix, AZ (PRWEB) January 20, 2011

Televerde, a leading B2B outsourced demand creation agency, and premiere CRM Data Services provider ReachForce, have announced a partnership that will add database cleansing, growth and enrichment services to Televerde’s portfolio of dialogue, digital and data solutions, and will enhance the accuracy and recency of ReachForce’s database of millions of rich contact records. The partnership creates a win-win-win scenario for Televerde, ReachForce and clients of both organizations.

Under the agreement, Televerde will OEM and resell the combined services of ReachForce’s cloud-based marketing contact data management platform through Televerde’s Exactus™ line of data products and services which enables marketers to embed highly accurate data into their demand creation and nurture programs. ReachForce will leverage Televerde’s vast dialogue-based marketing resources to validate its data to ensure recency, completeness and accuracy for data ReachForce licenses to clients.

The mutually beneficial partnership creates a massive segmented database of millions of highly accurate, current and enriched B2B contacts across the Americas, EMEA, and APAC that allow marketers to sharpen their focus in order to pinpoint more prospects, identify better qualified opportunities, accelerate revenue growth, and increase demand creation program ROI.

“We have always recognized the critical role of accurate data in demand creation programs,” says James H. Hooker, Televerde’s President and CEO. “Data impacts all stages of the sales pipeline, with the biggest impact at the early ‘top of the funnel’ stages of demand discovery and lead generation. The data must be pristine at this stage in order to achieve the ultimate downstream objectives of top-line revenue growth and maximum marketing ROI. Televerde’s strategic partnership with ReachForce creates opportunities for all marketers to develop, integrate and execute data-driven demand creation programs that are optimized with an expansive array of accurate, recent and complete contacts records and that are designed specifically to meet measurable revenue objectives. We are thrilled to be able to go to market with this ‘Televerde powered by ReachForce’ data solution.”

"Partnering with Televerde allows marketers to have a one-stop shop where they can go to execute full lifecycle marketing campaigns that drive revenue," said Bob Riazzi, CEO of ReachForce. "Companies work with Televerde when high growth demand creation and accelerating revenue are strategic priorities. They have proven themselves to be masters of demand generation through their experience in producing qualified leads that cost only a fraction of the revenue they produce as a result. Adding ReachForce’s contact data cleaning and enrichment services inside Televerde’s marketing cycle and adding Televerde’s contact validation services into ReachForce’s data remediation process is a unique one-two punch. It’s an exciting relationship and will continue to prove to be very valuable to our marketing customers.

With the data enrichment programs well underway, both companies say additional joint development opportunities are being designed that will enable a tighter interaction between Televerde’s demand creation and nurture offerings and the ReachForce’s Marketing Data Cloud platform.

ReachForce is a proven provider of full lifecycle contact data management services that ensures your customer and prospect data is always sales and marketing ready. From cleansing and enriching existing records, to growing the database with highly targeted and validated net-new prospects, ReachForce’s extensive range of offerings is the key to successful B2B marketing and sales execution. ReachForce is able to ensure the ongoing quality and completeness of customers’ data, resulting in shorter sales cycles and ultimately increased sales revenues. With over 300 customers, ReachForce is partnered with top CRM, Marketing Automation, and Demand Generation Services vendors. More information can be found at

Televerde is a B2B outsourced demand creation agency that helps high-tech companies to identify new customers, accelerate sales opportunities, and discover fresh, actionable market insight. We use an integrated “3D” dialogue-based, digital-based and data-based approach to achieve improved performance of sales pipelines, increased top-line revenue growth, and measurable return on marketing spend. Unlike other outsourced providers and even some internal demand creation teams, we offer a disciplined approach to optimizing demand creation that meets the need for comprehensive management of the lifecycle of sales opportunities and, ultimately, a higher volume of better qualified leads delivered faster. Learn more at or call +1 888-787-2829.


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