Enter your email address:
Delivered by FeedBurner
« 10 Ways to Sabotage Your Website and Send Visitors Packing |Main| How Much Do You Need to Know Before You're an Expert? Part 1 in a 2 Part Series »January 19, 2011Brand Strategy: Do You Have a Handle on Your Company Name?When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a new business hinges entirely on the business model and the plan of action, with little value placed on the actual name.
The irony is that something so insignificant can prove so crucial.
I often speak to clients who feel they shouldn't really even have to be talking to me. "I thought we could do this ourselves, but we've spent three months at it and we're getting nowhere." Or, "We didn't even include this in our budget, we didn't think it would be an issue. No one knows what to call this thing." Now, faced with an impending deadline, a trade show, a product launch, they are panicked.
Read Phil's entire article Brand Strategy: Do You Have a Handle on Your Company Name?
Phil Davis, our official Branding and Naming Expert
Posted at 01:30 PM in Branding & Naming | PermalinkTrackBackTrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c052c53ef0147e1bf0ec0970b
Listed below are links to weblogs that reference Brand Strategy: Do You Have a Handle on Your Company Name?:
Comments
You can follow this conversation by subscribing to the comment feed for this post.
This is only a preview. Your comment has not yet been posted.
\ABS\Auto Blog Samurai\data\Building A Business\bab1\spinner.gif)
Your comment could not be posted. Error type: Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment The letters and numbers you entered did not match the image. Please try again. As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Your Information
(Name and email address are required. Email address will not be displayed with the comment.)
Name is required to post a comment
Please enter a valid email address
Invalid URL
Small Business StrategiesMultiple Income Streams for Experts - Milana LeshinskyCoaching Business Expert - Rhonda HessCareer Change Expert - Valerie YoungSelf Employment - Solo Entrepreneur Expert - Terri Z.Entrepreneur Expert - Stephanie ChandlerBranding and Naming Expert - Phil DavisVisibility Expert - Nancy MarmolejoOnline Marketing & Advertising Expert - Michele PWCategoriesAdvertising & MarketingAffiliate MarketingBranding & NamingBusiness DevelopmentBusiness EtiquetteBusinessmom MentorCareer ChangeCoaching BusinessDomain NamesE-BusinessElder Care MarketingEntrepreneurFamily BusinessGetting Started OnlineHome BusinessJoint VenturesLead GenerationLoyalty and CopywritingMarketing OnlineMarketing Planning & ImplementationMarketing StrategiesMultiple Income StreamsOnline FaxOutsourcing & DelegationRelationshipsSales and MarketingSelling High Priced ProgramsSmall BusinessSmall Business GrowthSmall Business StrategySolo Entrepreneur/Self-EmploymentTrucking/DrivingVirtual OutsourcingVisibilityWeb/Tech document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js'%3E%3C/script%3E"));COMSCORE.beacon({ c1: 2, c2: "6035669", c3: "", c4: "http://marniep.typepad.com/business_success/2011/01/brand-strategy-do-you-have-a-handle-on-your-company-name.html", c5: "", c6: "", c15: ""});
No comments:
Post a Comment